Here to

set the norms

OUR

Services

Multi

Design

Multi

Design

Multi

Design

Multi

Design

Agency

01

CREATE

Design

GREAT DESIGN ISN'T ABOUT LOOKING DIFFERENT. IT'S ABOUT BEING REMEMBERED. WE CREATE VISUAL IDENTITIES, DIGITAL EXPERIENCES, AND BRAND SYSTEMS THAT HELP BUSINESSES BUILD RECOGNITION, TRUST, AND LONG-TERM VALUE.

02

Shape

Identity

YOUR IDENTITY ISN'T WHAT YOU SAY ABOUT YOUR BRAND. IT'S WHAT PEOPLE REMEMBER AFTER THEY SEE IT. WE CREATE DISTINCTIVE BRAND IDENTITIES THAT BUILD RECOGNITION, TRUST, AND LONG-TERM VALUE.

03

Move

Motion

EVERY FRAME HAS A PURPOSE. OUR MOTION DESIGN COMBINES CREATIVITY, STRATEGY, AND VISUAL PRECISION TO CREATE CONTENT THAT GRABS ATTENTION, TELLS STORIES, AND DRIVES ENGAGEMENT.

OUR

WORKS

Featured

Client

Projects

Client

Projects

Client

Projects

Client

Projects

Full

FLEXCODE

We partnered with FlexCode Systems to create a brand identity that reflects the future of business technology. Inspired by the power of ERP systems, digital transformation, and AI-driven innovation, the identity was designed to communicate precision, scalability, and intelligent growth. Through a modern visual language, bold typography, and a structured design system, we positioned FlexCode as a forward-thinking technology partner ready to help businesses streamline operations and embrace the next generation of enterprise solutions. This project showcases our ability to transform complex technical concepts into a clear, memorable, and impactful brand presence.

Branding

4FRIO

We created 4Frio to feel like the kind of brand you'd proudly wear—not just buy for your pet. Built around the idea that pets are family, the identity combines clean design, bold personality, and a playful edge to create a brand that's impossible to ignore. From visual identity to brand presence, every detail was designed to celebrate the bond between people and their pets while bringing a fresh, modern perspective to the pet accessories space. A brand with attitude, built for pets with personality.

Branding

NEWDOSE

For New Dose, we built a brand that captures the feeling of anticipation before the first sip. Minimal, refined, and full of character, the identity reflects the evolution of modern coffee culture in Saudi Arabia. With a distinctive visual system and a strong brand presence, New Dose was designed to become more than a café—it was built to become a daily habit. A brand that delivers its promise in every cup: the perfect dose, every time.

Revamp

STCO FOODS

We didn't just redesign STCO Foods—we reshaped how the brand shows up. Built around the idea that great products deserve a great identity, the rebrand transformed STCO into a bold, modern FMCG brand ready for the next generation of consumers. From logo refinement to a complete visual system, every detail was crafted to make the brand feel fresher, more premium, and instantly recognizable on the shelf. A new look for a brand people already trust. Fresh by nature. Modern by design.

Campaign

UNIQUE DIGIT

Some brands get a redesign. Unique Digit got a beginning. From the first idea to the final execution, we built the brand from scratch—creating its name, identity, positioning, and entire visual ecosystem. Every decision was made to establish a bold presence in the digital world and give the brand a foundation built to scale. What started as a concept became a complete brand experience, proving that the strongest brands aren't found—they're built.

ABOUT US

At The Norms, we're a team of ambitious creatives who refuse to blend in. We bring together branding experts, designers, marketers, and storytellers who are obsessed with creating work that stands out and delivers results. Different skills. Different perspectives. One shared goal: helping brands break through the noise and become impossible to ignore.

abdelaziz

Abdelaziz Hisham

Founder

Abdelaziz is the founder and creative force behind The Norms. Specializing in branding, strategy, and marketing, he helps businesses build brands that people recognize, remember, and trust. By combining creativity with strategic execution, he creates identities and marketing systems designed to drive growth, build influence, and leave a lasting impression.

saad

Saad

Lead Designer

Saad Nassar is a branding designer known for his calm, analytical mindset and creative approach to visual identity. He specializes in transforming ideas into distinctive brand experiences through thoughtful design, strategic thinking, and strong attention to detail. By blending creativity with clarity, Saad creates memorable identities that help brands communicate with confidence and stand out in competitive markets.

NURIA

Nuria Fernandez

Branding Specialist

Nuria Fernandez is Mono Studio's branding guru, known for her ability to distill complex ideas into striking visual identities. With her curly hair and contemplative demeanor, Nuria brings a thoughtful and introspective approach to branding. Her expertise in logo design, color theory, and typography allows her to create cohesive and memorable brand experiences. Nuria's background in fine arts and graphic design provides a strong foundation for her innovative and artistic solutions. She is passionate about storytelling through design and enjoys collaborating with clients to bring their visions to life. In her free time, Nuria loves painting and exploring art galleries.